Mike Chandler

So… After many weeks of pondering, I had a change of heart.  I decided I would give business another go.  I decided to start out small, targeting local businesses for logo design only, leaving web design as am upsell with lower priority.  The feelings of hesitance were rising.  I wasn’t digging it like I thought I would.  I had an ad published in a local magazine, so I began to worry that I was throwing money away.

Then it hit me.  It’s not that I’m not capable of being a business person anymore.  It’s that I simply don’t gravitate to the smaller, local jobs.  I mean, it’s one thing if they come to me and they like my service and pricing.  But breaking in to that market just isn’t for me.  It was the biggest barrier and most difficult part of operating 2Xtreme Media.  And when we finally got there, it was less than rewarding.  I liked the attention, but didn’t find the work challenging and didn’t find the pricing model suitable for a multiple partner business.  That’s it!  I’m just not going after the right clients.

So I changed.  I began looking for bigger fish.  I wanted to find people or companies in need of a higher level of service.  I went in search of people looking for more advanced level needs.  I scoured the internet for ads and answered them.  I cold-called.  I emailed.  And I got business.  Good business!  And I really like it.  And it’s earning me good money.

So I’m jumping in big time.  I’ve incorporated my business and I am contemplating new advertising methods.  I’m contacting old leads and letting them know I’m here.  I’m ready… finally!